Set it Free to Compete?

Nokia is buying Symbian in hopes of setting it free.

By making the operating systems for its smart phones free and open source, will better compete with forthcoming Android and the iPhone App Store?

It must do more.

Not to repeat myself too much, but it’s all about the complete user experience, and Apps are the new Singles.

Unless Nokia finds a way to address the complete experience for users of buying and using the phone, it’s still going to be falling behind.

Perhaps more importantly, Nokia can’t drive all inovation for the industry. Independent developers must contribute. They must make it easy and fun to discover, buy, install and running applications for Symbian, as well as making it easy for developers to write and sell apps across handsets and carriers using their platform.

Otherwise, the innovations will all be coming from somewhere else, and the market share is likely to follow.

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  Develops and executes business and marketing strategy, Web 2.0 / Social Media strategies with a variety of clients including mobile and social start-ups, professional services firms, authors, ad agencies and non-profits.
  
  

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